Loyalty programs encourage guests to spend more, engage with businesses on a deeper level, and cultivate stronger relationships. This post will outline the benefits of restaurant rewards programs, and explore a series of proven strategies for developing your own.
Retail trends established over the past year will not disappear after COVID is over. What follows are our thoughts on the lasting impacts and how you need to be thinking about taking advantage of these seismic shifts.
Gamification is evolving from an experimental business strategy to being a mainstream marketing tactic. This blog post explains why gamification and variable rewards can be a powerful marketing tool especially with respect to creating successful rewards and loyalty programs.